For SOREL's SS24 product photography, I created the concept and meticulously art directed the photoshoot. We brought this vision to life by collaborating closely with Swanson Studio in Portland, using a water table and dramatic lighting to demonstrate the materials of our waterproof boots and sneakers. We created striking hero shots through water ripples and reflections, as well as macro shots and slowed down video to show how each drop of water interacts with our product.