For SOREL's SS24 sandal and clog product photography, I created and art directed a concept that celebrates the arrival of spring with vibrant colors and floral motifs. Partnering with Swanson Studio in Portland, we crafted macro shots that underscore the meticulous craftsmanship and intricate details of SOREL's footwear. We also played with depth if field and blur effects to add visual interest. The result brought forth imagery that not only showcases the product but also evokes a sense of seasonal freshness and elegance.